The story is the same in every piece of digital marketing news you need amazing content but how to measure content quality. It’s not enough to have good content; it needs to be exceptional! Your brand’s content is what piques people’s interest in it. It entices people to come to your site, look around, and return for more. But how can you assess the quality of content? Listing Canada is the option for it.
If you’re in the business of putting content on the Internet, you need to make sure it’s insanely good. Otherwise, you’re probably squandering valuable resources on blog entries that no one reads or social updates that are just noise.
This blog delves into the definition of how to measure content quality, as well as Google’s quality rater rules and how to assess content quality. You’ll be able to construct a set of KPIs for assessing your own content before the conclusion of the course.
What Does It Mean to Have “Quality Content”?
Listing Canada creates content that is of high quality should be useful, relevant, and contribute to the achievement of business objectives, especially by improving your ranking through SEO content writing and technical optimization. You’ll be OK if you keep those goals in mind anytime you develop content for your company.
However, the goal of this blog is to discuss how to assess content quality, so we’ll need to dig a little further. Your content must surpass expectations in terms of writing, design, and/or production in order to have strong and demonstrable value.
This can include well-written, grammatically correct language; powerful and relevant images; clean code and fast-loading pages; a pleasant, accessible on-page experience; and, of course, everything optimized.
Then there’s Google’s take on what constitutes high-quality material. And, because Google mostly determines the destinies of our company websites, we must sit up and pay attention.
What qualifies material as “excellent” in Google’s eyes?
Google is a million times more picky than your target market. It’s acceptable to be forced to have high standards; many current ranking variables are centered on producing a wonderful user experience, therefore it’s okay to be forced to have them. That’s a win-win situation for everyone.
But, especially for younger websites, understanding what Google wants might feel like shooting fish in a barrel. That’s what we’ll be looking into right now.
Quality Rater Guidelines from Google
Google’s Search Quality Evaluator Guidelines is a large piece of public documentation. This is a guide for the people Google hires to evaluate content quality.
These raters must be objective and use their “best judgement and represent the cultural standards of rating region” to “evaluate how effectively search engine algorithms work for a broad variety of searches.”
They simply score the quality of a webpage based on the quality parameters mentioned in this manual. According to the text, their rating has no bearing on ranking; its sole function is to assist Google in determining how well its AI has previously rated and appraised that page’s content.
I’ve skimmed through this manual as a website owner, and I encourage you do the same. Despite Google’s claim that it isn’t utilized for ranking signals, it clearly represents the criteria that Google’s ranking algorithms are supposed to respect.
In general, Google prefers your page’s aim to be evident and match the search query. Facts and opinions should be backed up by sufficient background information about the author. The page’s core material should be sufficient to fulfil the topic and meet quality criteria. At Listing Canada, we provide full real estate SEO services for our clients to get them the best and potential leads. With the help of content marketing and digital marketing, we made revenues of businesses to 10x and more.
