If there’s one thing we’ve learned as marketers as Listing Canada over the years, it’s that blogging has always been a vital part of many successful businesses’ marketing strategy. Despite this, a common question we get from potential clients is, “Why does my business need a blog?” According to SEMrush, B2B marketers that write blogs receive 67 percent more leads per month than those who do not. So Listing Canada can do that Search Engine Optimization of your website and content marketing to grow your business.
Benefits that content marketing grow your business
1. Controlling Traffic
- Blogging is a fantastic way to attract visitors to your website while also improving your SEO. The more quality material you provide using the finest keywords for your sector, the more search engines will crawl and index your site. This means that search engines like Google can readily recognize your website as a valuable information resource for consumers.
- You may also utilize your blog to create material that your audience can share with their contacts on social media sites like LinkedIn, Twitter, and Facebook. Overall, content marketing grow your business and is an excellent approach to increase your website’s organic traffic.
2. Credibility
Do you want to be a reliable internet source? Begin creating informative and valuable material. Writing about things that your target audience will find fascinating or useful can demonstrate that you are more than a product or service provider. Creating interesting or informative content tells them that you care about sharing relevant industry information with others.
Frase, a site where you can locate the most hot topics and questions being asked online on platforms like Reddit, Quora, and more, is one of my favorite tools to utilize as a marketer for finding the right blog pieces.
3. Increase Conversions
As previously said, BRB marketers that create blogs generate 67& more leads each month. This is a significant boost in leads, which, depending on your sales cycle, will result in more conversions.
Blogging is an excellent opportunity to engage in direct dialogue with your readers. To increase interaction, use elements like the comments area or social network sharing, and ask questions. Don’t be scared to ask your audience straight questions since addressing them demonstrates that you care about their queries or criticism while also humanizing your organization. You want to encourage as much participation as possible, and the easiest way to achieve so is to speak out as content marketing grow your business.
4. The Internet and Social Media
Your social media channels and blogs, believe it or not, may assist in driving more traffic to your website, where customers can discover more about your brand and the services or goods you provide. If you have a blog, you may share each post on social media sites like Facebook, Twitter, and LinkedIn. The social media marketing is one of the key factors of digital marketing to scale up your business in this era.
If it has good content and attracts clicks, readers are likely to read the majority of the blog post, and if they enjoy what they read, they are likely to explore the rest of your website. This is beneficial to you since it aids in the development of brand recognition.
5. Marketing via email
Blogging has the advantage of allowing you to send each new article to your email list. Your blog is wonderful supplementary information, and if written effectively, it may be interesting to read, which can help pique your target audience’s interest.
Also, if you run a blog and are trying to grow your email list, putting a subscribe form on all of your blogs is usually a good idea. This manner, you’ll be able to collect fresh email addresses for your email marketing campaigns.
6. Free Advertising
A blog is an excellent method to promote yourself for free. Write a high-quality blog about your brand, whether it’s a product or a service, and link to it. If you’re writing about the current beauty trends, for example, why not include a link to your favorite lipstick product in the text? Let’s attach a free 15-minute phone call to your article if you’re writing about your law firm’s best practice. This is an excellent approach to promote your business without spending any money.
Listing Canada’s team of SEO specialists and writers can assist your company in developing a solid blogging plan to increase your digital presence and SEO through content marketing grow your business. To get started with taking your business to the next level, contact our team for a free consultation.
