It goes without saying that your capacity to surpass your competitors and win the top spot in your industry’s online area is critical to your business’s success using Digital Marketing Strategy. To become the go-to business in your industry, you’ll need to do a number of things, including better understanding your customers and providing them with the right content, as well as digging deeper at the strategic level with the help of a Digital Marketing Agency in Canada that offers custom growth stacks for each client.
One of the numerous jobs that can assist organizations to fine-tune their digital marketing tactics is online competitor research. This should ideally be done early in the onboarding process.
These five tips will help you gain solid insight into what your competitors are doing to improve their visibility and growth, and provide you with options to do something even better, whether you’re just getting started with your digital footprint or you’ve been up and running for a while and are just now starting to analyze your competition’s online presence.
Defend Against SEO Rivals by using Digital Marketing Strategy
Someone that ranks organically for the major search phrases that are relevant to your organization is an SEO competition by using a digital marketing strategy. In many circumstances, a company’s real competitors and its SEO competitors do not align, and in certain cases, they even transcend industries. Let’s imagine a fencing school wishes to improve its ranking in order to attract more students interested in learning the art of swordplay.
Every single result on page one of a Google search for “fencing in Los Angeles” is for firms who create fences for property owners. The fence-building sites are SEO competitors for the fencing school, despite the fact that their sectors are diametrically opposed.
Make a list of the most common search terms that relate to your company, goods, and services. Then watch who comes out on top for these phrases. Consider a search result to be your key rival if it ranks for many search queries.
You may also type in keywords to check who ranks first, but keep in mind that buying behavior has changed significantly. When looking for products and services, most individuals utilize organic, natural language.
Use Competitor Research Tools
There are a number of tools you can use to gain valuable insight into your competition. These tools analyze your competition’s site, compare their standing to yours, and some even provide data pertaining to paid search and social signals.
SEMrush is an ideal tool to use for researching your competitor’s organic ranking history and keywords and search terms they rank for. SEMrush allows a number of free searches before you need to sign up for their trial.
SpyFu is another tool that provides more comprehensive competitor data ranging from how much they spend on average in paid search to how many organic clicks they get and for what terms. As you can see in this SpyFu screenshot capturing the airline Jet Blue’s data, the report is broken down into buckets for organic and paid, while showing their top competitors with access to the same data.
Examine their backlinks
You’ll want to look at their backlink portfolio once you’ve identified your top SEO experts in Canada using digital marketing strategy. Backlinks are valuable since they assist boost a site’s domain authority if the links are healthy. However, if the links are of low quality, search engines may consider them spam, and you may see a decline in ranking or possibly a Google penalty.
A good backlink should include the following:
- Has a follow tag rather than a no-follow tag
- • Comes from a site with a high domain authority
- • Demonstrate trust
- • Has material comparable to the content on its landing page
To examine your competitor’s backlinks, utilize tools like Open Site Explorer. Make a list of the best ones, what domains they belong to, and then do some research to determine what their guest posting policies are. While looking for comparable domains, you’ll want to target the same domains for backlinks, as well as any referring domain with a good presence in your field.
Examine their website
Blogging is an important part of any digital marketing strategy. “Blogging is crucial” for a company, according to a 2017 article in Search Engine Journal, and “bland, run-of-the-mill blog articles won’t cut it.” According to the paper, such information is ineffectual and lazy.
Determine if your competitor’s blog is uninteresting vanilla loaded with keywords, or whether it focuses on current industry themes that seek to answer customer problems. With recent advancements in mobile voice search and a spike in smart home queries, content written in natural language that addresses common problems not only ranks high but also converts well.
Keep in mind that blogs are useful for more than just enhancing SEO. Good content will nurture and convert consumers, keep existing buyers engaged, raise brand recognition, and set you apart from competitors.
